Are you interested in growing your art practice from a hobby into a profession? The workshop will help visual and performing artist with setting objectives, developing a career plan, getting support to find your way and follow through with their objectives.
Artist as Entrepreneur | Session One: Laying Groundwork for Success (Early bird registration $75 before March 11th, $95 after)
This workshop is geared for artists who are looking to sustain their professional life beyond the studio. In today’s economy, business skills are equally important as creative skills for artists. Nowhere in an artist’s professional training do they receive the real world skills necessary to successfully navigate a career as a self-employed artist. Topics include:
- Introduction to planning, marketing and communications, fundraising, finance and legal issues related to artists.
- Overview of the arts ecosystem and help in clarifying career direction, plus wider awareness of options for exposure and support.
- Discussion on independent and nontraditional alternatives to artists’ roles and place in society.
By the end of the day, participants will have initiated a personal plan and clarified their values, goals, and objectives for the future. Presentations paired with active discussions and exercises will promote critical reflection and awareness of tools and tactics to achieve their objectives. The emphasis will be on real world strategies adopted by expert and experienced practitioners.
Nationally-acclaimed artist Deborah Oropallo will share remarks about her own experience, joining participants during the closing reception of the workshop.
The workshop will be led by Kathryn Reasoner who teaches graduate level professional practices at the San Francisco Art Institute. She has won awards and recognition for her advocacy on behalf of artists in society and for her transformational leadership of Bay Area institutions such as di Rosa and the Headlands Center for the Arts. Her professional activities have been diverse and wide-ranging, including service on international, national and regional arts boards, juries, and commissions. She has taught for two decades at art colleges and universities in the US and Japan and continues to pursue broad interests in the field, speaking, and advising arts and cultural institutions locally and abroad.
For more information and to register: